Built because nothing else worked.
WalletLoop exists for one reason: I wanted to see my own money clearly, and nothing on the market would let me. UPI had scattered my spending across a handful of apps. The best tracker around had become a lending funnel. Foreign apps couldn't parse Indian SMS. The card apps only saw cards. The rest were loan businesses wearing a tracker's clothes.
I built it for myself, used it daily for months, and only decided to launch when friends kept asking for it.
The line I won't cross is the whole point of the product: your bank's SMS is parsed on your phone and never uploaded — only the parsed transactions sync to your account, monetized by no one but you. No ads. No loans. No data sales, ever. If WalletLoop ever makes money, it'll be from a Pro tier you choose to pay for — and nothing else, ever.
— Phanindra, founder